The World Skin Cancer Foundation Mission Statement
Skin cancer is the most commonly diagnosed human cancer and has reached epidemic proportions in the United States and around the world. The proven cause of more than 90% of skin cancers is unprotected exposure to UV light from the sun and artificial sources. Although the issue of the sun protection has been cited as an important health priority by major health organizations, insufficient attention is given to the subject in public health education.
The World Skin Cancer Foundation is a not for profit group which was founded in Cocoa Beach, Florida, to educate the public regarding the detrimental effects of unprotected sun exposure. Outdoor activities are increasingly popular and contribute to healthy lifestyles and the prevention of disease. To most effectively reduce long-term sun damage to the skin while enjoying these pursuits, healthy habits of sun protection need to be established at a young age and continued throughout life. Therefore, the WSCF targets individuals who will most benefit from this message -individuals with outdoor lifestyles and children. While the focus is on these groups, this important information will also reach the general public and profit the community as a whole.
The World Skin Cancer Foundation message will emphasize SAFER sun enjoyment and focus on teaching about strategies and tools to allow beneficial outdoor activities in moderation with sun protection. Through sponsored sporting activities such as sponsored surf contests and skateboard exhibitions, sun protective practices will be demonstrated and emphasized. Media ads, public service announcements, public speaking engagements and presence at festivals and gatherings will be used to disseminate sunscreen samples and sun wise information. Free skin cancer screenings will be offered as a public service and to provide those without access to medical care an opportunity to be examined and educated. Finally, through promoting the incorporation of UV awareness education into school curriculums and programs, an effort will be made to inform the youth about sun damage and change cultural views of sun exposure and tanning.
As studies have demonstrated, such educational techniques are beneficial and effective in changing personal practices and health attitudes. The World Skin Cancer Foundation is committed to effecting such valuable changes in Brevard County, the United States, and communities around the world.
